Spark Better Engagement
Ever see the film, ‘The Naked Gun”? Like “Airplane”, your first kiss, Burning Man, or losing your virginity, you can only experience the first time one time only.
All sorts of theories, even religions abound from misunderstanding the “why’ that it is important to not waste the experience, or as some might say, “throw your pearls before swine”.
If ANYONE had taken the time to explain to me that I would IMPRINT, exactly like a duckling, onto the first person I chose, allowed, or fell in love with, I absolutely would have hung onto my virginity longer than 16 years. That imprinting was a lifelong source of misunderstood difficulty and grief.
Why didn’t anyone tell me? Several reasons: They likely didn’t know themselves because “fake it till you make it” is a regrettable life strategy for many. Another easily could be this quaint notion of ‘privacy’. From what we are told, for much of human history, folks lived in hunter gatherer groups. So long, in point of fact, it had been the most successful, and wildly sustainable lifestyle humans had devised. If you don’t know much about them, I encourage you to read up on them in National Geographic or anthropological articles. The notion of ‘privacy’ was, and is to the surviving groups, far different from yours or mine. Not much different than in a small town. Everybody knows everybody’s ‘business’, and even some fictional history. We are hardwired for it. Since when did ‘modernity’ means suddenly eschewing our own natural best practices and habits?
We believe that accepting simple truths enables one to engage authentically, without the false notions of ‘marketing’ or ‘advertising’. For example, customer service isn’t even a thing if the one in the role is truly curious about people and their stories… if they have empathy and compassion, and can listen. The manufacture of ‘authentic-seeming’ engagement is customer service. The ‘authentic-seeming’ care for one another is ‘marketing’, and ‘analytics’ of data is the authentic-seeming preplanned engagement whose mission is not you, but the dollars in your pocket. Now they have JUST the data they needed to do it, in ways most aren’t even aware of: the cynical manipulation of engagements over the web. It is dastardly.
Do I use analytics? Yes, just barely, and I do not pay for it. Why? Because I want to understand what lands best with YOU, and what I do that chases you away! Once I understand the basics I see in the mirror of that tool, which I will inform you of every step of the way, I will have no need for them. Plus, it teaches me exactly how these tools are used on us, both good and bad. As an example, if my question is, “why do people leave when I arrive”, I would prefer to not have to purposely fart in those crowds, then assess if the “bounce rate is exactly similar, kinda similar, or an exact match”. Some things one prefers to know up front, and to be respectful of others’ nostrils!